True North Gear
True North Gear
True North has been a trusted source for quality bags & apparel for more than 17 years.

Founded in 1992 by Alyx Fier, the company has grown from a one-man operation to an ISO 9001:2000 certified company whose products are distributed worldwide.  Our company headquarters are in Seattle, WA, just up the street from our founder’s first office (garage).

While True North’s business has grown since 1992, the philosophy of the company hasn’t changed.  True North strives to provide innovative products at competitive prices, and backs them up with a lifetime warranty and superb customer service.

A lot of companies use fancy words to describe their customer service but for True North it’s the day-in, day-out effort of listening to each customer and treating them the way we’d treat a friend. 

We appreciate the customer praise and the criticism we’ve received over the last 17 years.  If you’ve ever felt there was some way to improve our products - even if it’s only a little bit – we’d sure appreciate you taking a moment to share your ideas.  Give me or Alyx a call at 800-873-5725 or visit

Best Regards,
Steve Misiano, President
Contact Info
Address: 4801 Rainier Avenue South
Seattle, WA 98144 United States
Telephone: 206-723-0735
Website: True North Gear